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Can online furniture retailers become the unicorns of new age India?

Can online furniture retailers become the unicorns of new age India?

Winston Churchill once said that “Necessity is the mother of invention,” and it corresponds well with the furniture because, over time, it has gradually evolved into a necessity for people across the world. This dependency on furniture for our convenience and obsession with design and decor has triggered the nationwide massive furniture sale in every segment. It may be an item of work-from-home furniture, luxury lounge chairs, or some outdoor furniture, especially after Covid-19 pandemic in 2020. 

Just to draw a fundamental difference, there was also a time when people were happy without furniture, without the internet, and even without electricity, but today the scenario is quite paradoxical because none of us can live without internet, electricity, or furniture. 

Furniture Retailers have grown into mammoths during the last five years, and this is the most visible and viable change one can observe in the market captivity. 

Thus, there are specific reasons to justify that; the online furniture retailers are already on the path to become the Unicorns of New age India. Lokendra Ranawat, Co-Founder & CEO, WoodenStreet, explores the factors responsible for same:

1. DIGITAL INFLUENCE 

The main reason behind this enormous success and the pivotal growth of furniture retailers