A North East brewery has launched a crowdfunding marketing campaign to “safe the long run” of the brewery, because it begins preparations for the top of lockdown.
Hops & Dots is an impartial brewery that was based in Middlesbrough in 2018 by John Chester and Hugh Grime. Mr Chester is thought for his data of braille and the way it’s produced.
The corporate has just lately moved to a brand new base in Bishop Auckland, County Durham, the place the corporate now has its personal taproom and is incorporating as a lot braille as doable into its web site to make it as accessible as doable.
However regardless of shifting to a brand new web site and putting in its personal canning machine to permit it to compete with larger breweries, Hops & Dots has mentioned it has nonetheless suffered as a result of Covid-19 and lockdown.
The brewery is now trying to increase £4,000 by way of crowdfunding platform Crowdfunder to assist safe the way forward for the enterprise and “take Hops & Dots to the following stage”.
In an announcement, the corporate mentioned: “As we arrange our new brewery and taproom we need to broaden our method to creating all the things we do as accessible as doable.
“We additionally intend to change into a community-focused enterprise that engages with our native individuals, particularly with those that expertise sight loss. As a small operation we have not stored up with demand close to the hops and the dots as a lot as we had deliberate, however we hope each of these issues change very quickly!
“There have been plenty of adjustments at Hops & Dots just lately, and with the Covid-19 pandemic decimating craft breweries up and down the nation, we want your assist.”
It added: “This previous 12 months has been extremely troublesome for the brewing business, particularly us little guys. With pubs that we depend on to promote our beer being closed or very restricted with how they’ll commerce, we misplaced a load of income, which we’ve carried out our greatest to get well by way of our on-line retailer and direct deliveries, however this isn’t how breweries promote most of their beer.
“Our transfer to Bishop Auckland sees us sharing an area with our buddies at Caps Off Brewery, and looks like coming dwelling to us; we need to be a thriving a part of the local people and share our #CraftForAll ethos throughout the nation.
“We’re looking forward to the long run and pubs with the ability to open inside once more this summer time (fingers crossed), and need to make Hop & Dots the easiest it may be – from our beers, taproom area and occasions, to our dedication to creating craft beer extra accessible, particularly to these with visible impairments.”
Hops & Dots has already raised 60% of its goal, with followers of the brewery pledging £2,427 to the enterprise.
There are nonetheless 34 days left of the crowdfunding marketing campaign and people who donate to the marketing campaign can obtain plenty of rewards.
Pledges begin at simply £1 and people who donate can obtain £1.50 credit score within the brewery’s taproom for each £1 they donate.
Those who pledge £10 or extra can obtain £15 on-line credit score for the enterprise’ webshop, whereas £20 grants them entry to certainly one of Hops & Dots Beer and Braille evenings or a restricted version T-shirt.
On the increased ranges, a pledge of £260 will see the shopper rewarded with a 12 months of beer, whereas donating £500 will permit you to maintain a non-public get together for 20 individuals on the taproom with three kegs of beer to take pleasure in.
Those that want to donate to the crowdfunding marketing campaign can accomplish that at Crowdfunder right here.