A County Durham immersive technology company has been launched with a mission to transform how customers experience entertainment, sport, visitor attractions, hospitality and retail.
Fame Media Tech, led by Bryan Hoare, is in talks with a raft of sport, hospitality and visitor attraction operators in moves to change people’s experiences through technology, to help firms create more engaged and loyal customers, fans and visitors.
Based at the Aycliffe Business Park in Newton Aycliffe, Fame Tech Media has already started to create innovative content experiences for millions of mobile users around the world and is now about to embark on the next stage of development.
The Newton Aycliffe firm is now working closely with North East fintech firm Growth Capital Ventures (GCV) to secure investment to develop its technology platform, a mobile technology platform called n-gage.io.
GCV aims to raise seed funding via its GrowthFunders.com co-investment platform.
Mr Hoare, the firm’s founder and CEO, said Covid-19 has highlighted the importance of technology more than ever, showing how important it is to maintain links with customers when a global crisis disrupts normal business.
Mr Hoare said: “We’re part of the ‘Audience of the Future’ revolution, where storytelling and innovation in digital media and mobile technology come together to captivate and engage audiences.
“Customers, visitors, fans and guests’ expectations are changing; we expect more standout moments where immersive technology and content combine to enhance our experiences. “We’re developing the technology to transform the visitor, fan and customer experience leading to more loyal and engaged customers for our clients.
“Through our technology we’ll be improving the experience, deepening engagement and building customer loyalty and ultimately revenues for the operator.
“We have proved the concept and have had constructive discussions with operators across sport, hospitality and visitor attractions. We’re already providing content to global businesses such as Vodacom, Uber and MTN, to create more engaging experiences. We now need to secure investor funding to scale up to the next level.”
Mr Hoare, who has more than 20 years’ marketing, media, and technology experience, is involved in several visitor attraction projects in the UK including the Football Walk of Fame in Manchester, which is acting as a pilot experience in sport.
Growth Funders has already successfully raised investment from institutional and individual investors for a portfolio of companies that includes B-North, Hive.HR, Intelligence Fusion, QikServe and Homes by Carlton.
Craig Peterson, director at GCV and interim chairman of Fame Media Tech, said: “Fame Media Tech is a highly entrepreneurial technology business with a clear focus on development and growth.
“This is a great opportunity to invest at an early stage in a highly scalable business focussed on innovation in digital media and mobile technology. The investment will accelerate the development of the technology and allow the company to scale up the team to drive the business forwards.”