Luxurious London division retailer Harrods has introduced a nationwide rollout of its standalone magnificence model.
The Knightsbridge retailer will open three additional H magnificence shops in Edinburgh, Bristol and Gateshead’s Metrocentre inside the subsequent 12 months, following the profitable opening of two standalone retailers final 12 months.
The division retailer first started rolling out its magnificence manufacturers final 12 months, as a part of a mission to take the Harrods magnificence expertise outdoors of London.
It opened its first H magnificence retailer at Lakeside retail centre, Essex, adopted by a second retailer launch at centre:mk, Milton Keynes.
It’ll open a brand new retailer in St James Quarter, Edinburgh, within the final quarter of the 12 months, to be adopted by an H magnificence retailer at The Mall at Cribbs Causeway in Bristol early subsequent 12 months.
Later in 2022 the Metrocentre in Gateshead will develop into house to H magnificence’s largest retailer but.
The openings will carry the nationwide H magnificence footprint to over 127,000 sqft of prime magnificence retail house, whereas additionally creating a number of hundred new jobs.
Harrods has been a longstanding chief for magnificence manufacturers, providing premium luxurious magnificence manufacturers and companies and remedy from consultants in magnificence, skincare, wellness and hair.
Lately Harrods has considerably invested into increasing its magnificence providing, first by means of the Magnificence Masterplan, an funding undertaking that noticed the opening of a brand new 90,000 sq ft Magnificence Corridor within the Knightsbridge retailer in 2019, and extra not too long ago by means of the launch of the standalone H magnificence.
Regardless of the troubles of the retail surroundings, earlier than and in the course of the pandemic, Harrods stated that each its new H magnificence shops have thrived since opening.
The H retailers have ‘playtables’ the place clients can use merchandise, alongside skincare stations, quick blow dry stations and even champagne bars.
The corporate stated the announcement of the following three everlasting H magnificence openings is a milestone within the agency’s progress technique.
It stated the unprecedented circumstances of the final 12 months has had a big impact on the retail trade, forcing many retailers to shut their doorways, however that Harrods has constantly responded to the “altering retail panorama with daring and efficient options”.
In addition to in search of to breathe new life into present retail house, the brand new shops may also create a number of hundred jobs within the North East, Bristol and Edinburgh.
Annalise Fard, director of Dwelling and Magnificence at Harrods, stated: “This can be a massively necessary and thrilling milestone for Harrods, as we proceed with our bold plans to develop our home footprint by means of H magnificence.
“The unimaginable response we’ve got needed to our first two H magnificence retailer openings not solely displays the continuing demand for distinctive, prime quality retail experiences outdoors of London, but additionally the fervour for magnificence that exists amongst the shoppers we serve in these areas.
“We’ve little question that we are going to see an analogous response in unbelievable locations we’re taking H magnificence to. We’re so excited to proceed constructing magnificence communities round these new cities, every with their very own distinctive magnificence cultures, in addition to using beauty-lovers throughout every group to signify the H magnificence model.”