What a turbulent 12 months the journey and tourism business has skilled. With restrictions stopping folks from travelling for pleasure each dwelling and overseas, the business has been hit more durable than most.
However there are brighter skies on the horizon, significantly for the home journey sector, because the UK’s roadmap out of lockdown is (largely) going to plan.
To assist companies make the precise selections as they rebuild for the long run, Attain journey specialist Katie Kattau has produced a video weblog – which you’ll watch above – that reveals the most recent client insights that may form the sector going ahead.
A number of the key questions answered embrace: the place UK individuals are planning to vacation this 12 months, why some clients are not reserving, and the kind of vacation staycationers are largely searching for.
The 25-minute presentation additionally recommends a sequence of promoting ways for companies to comply with, and exhibits how a few of these ways have delivered profitable outcomes for a UK-based vacation park agency.
That is the primary in a sequence of particular vlogs aimed toward particular industries and designed to assist companies get better from the consequences of the pandemic. Future vlogs will cowl the hospitality, training, automotive and retail sectors.
Katie stated: “We all know that advertising and marketing methods that ship outcomes for one business may not work for an additional – significantly within the post-pandemic panorama. To assist, we’re producing a sequence of particular vlogs aimed toward particular industries, starting with the UK journey and tourism sector.
“At Attain we’ve entry to a variety of highly effective viewers and perception techniques, and we have used these to compile probably the most helpful insights to assist steer your advertising and marketing in the precise path.”
The vlogs are offered as a part of Attain’s #BackForGood initiative, which is providing as much as 70% off its only promoting options for a restricted time. To take benefit fill within the kind under.